The Noid (voiced by Pons Maar), was a character in Domino's Pizza advertising from the 1980s through the 1990s. He was a villainous red-suited character who attempted to ruin Domino's pizzas, but was constantly thwarted. He was also the star of Nintendo game:"Yo! Noid" The "Noid" campaign was promptly pulled off the air after a man, Kenneth Lamar Noid, who thought the ads were a personal attack on him, held the employees of a Domino's restaurant hostage.